The ultimate fighting organization bringing internet personalities and streamers together in the ring, founded by Adin Ross. From Miami to Nashville, we've revolutionized combat sports entertainment.
Brand Risk Promotions™ was founded by Adin Ross in 2024 with a vision to revolutionize combat sports by bringing the energy and audience of streaming culture into the ring. What started as an experiment quickly grew into one of the most talked-about fighting promotions on the internet.
Unlike traditional fighting promotions, Brand Risk Promotions™ thrives on internet culture, memes, and the chaotic energy that made streaming platforms household names. Our events combine professional production value with the unpredictable nature of internet personalities, creating an experience unlike anything else in combat sports.
From our inaugural event at THE WAREHOUSE in Miami to our expansion into Nashville, we've consistently delivered high-energy entertainment that bridges the gap between digital culture and traditional boxing.
Jordan Galen serves as Director of Operations & Matchmaker for Brand Risk Promotions, overseeing fight logistics, talent coordination, and operational excellence. As a licensed talent agent, he handles matchmaking, fighter contracts, and ensures every event runs smoothly from conception to execution.
From our historic debut in Miami to our expansion into Nashville, each BrandRisk event has pushed the boundaries of combat sports entertainment.
Nashville's most dramatic night. BrandRisk 010 delivered shocking upsets, dramatic finishes, and viral moments, featuring celebrity matchups and the most talked-about main event in promotion history as Julian Newman dominated Oblivion.
Fan favorites & surprise upsets. BrandRisk 009 delivered a night packed with stoppages, split decisions, draws, and highlight-reel moments, featuring fan-favorites and surprise upsets that kept Nashville on the edge of their seats.
Nashville takes center stage. BrandRisk 008 marked the promotion's first venture outside Miami, delivering celebrity matchups, highlight-reel finishes, and Charleston White's shocking main event TKO.
The Rolly Romero show. BrandRisk 007 delivered a stacked boxing card featuring boxing champion Rolly Romero in commentary, celebrity matchups including Adam Saleh and Slim Jxmmi, and high-level production.
The mainstream breakthrough. BrandRisk 006 marked a watershed moment with UFC President Dana White in attendance, introduced the octagon for multi-discipline combat sports, and signaled the promotion's evolution.
The milestone event. BrandRisk 005 represented a significant milestone with an ambitious 12-fight card, attracting major names from both streaming and boxing worlds, featuring DJ Academics and Tio's professional insights.
The stars are born. BrandRisk 004 featured an expanded fight card with established talents and promising newcomers, all demonstrating significant technical improvements that legitimized the platform.
Technical excellence takes center stage. BrandRisk 003 showcased refined production quality and fighters displaying noticeable technical improvements, with explosive knockouts and strategic battles.
The evolution begins. BrandRisk 002 raised the stakes by eliminating headgear, introduced expert commentary with Andre Berto and DDG, and proved the promotion was more than a one-hit wonder.
The historic debut that started it all. BrandRisk 001 introduced the world to internet personality boxing with explosive knockouts, authentic rivalries, and the birth of a combat sports revolution.
Brand Risk Promotions builds next-generation fight nights where internet creators, athletes, and personalities step into the ring. We design high-energy boxing cards, premium livestream experiences, and unforgettable fan activations.
Break down the barriers between internet culture and combat sports, creating a new form of entertainment that resonates with younger audiences.
Provide internet personalities and content creators with a professional platform to showcase their athletic abilities and settle rivalries.
Build a passionate community of fans who get to experience the collision of streaming and combat sports in an unprecedented way.
